Recommended
Policy
Framework:
Learn by Doing

Learn by Doing

Take Immediate Action to Implement Projects that Benefit the Public and Maximize Mobility

Cities and transit agencies cannot wait for the perfect data set or the ideal plan to implement projects that take advantage of shared-use innovations. The material benefits of immediate action are substantial, and there are steps cities and transit agencies can take to integrate shared-use options into their transportation policies right away. Through pilot projects, proof-of-concept demonstrations, technological investments, and regulatory actions, the public sector can take an iterative approach to integrating shared-use options before embarking on more fundamental institutional changes.

  1. Open contracts to shared-use mobility providers to improve
    existing services and control costs
  2. Make development and street design support shared-use and transit
  3. Ensure smartphone apps provide multimodal
    directions and use real-time data
  4. Level the playing field through consistent fees and reasonable regulations

1. Open contracts to shared-use mobility providers to improve
existing services and control costs

Across the country, transit agencies already pay private providers substantial sums to provide vanpool programs, paratransit, and guaranteed-ride-home programs. When these contracts expire and are rebid, enumerate specific performance goals and invite new shared-use providers (especially ridesource companies) to submit bids. They may not win, but their technological solutions developed through significant consumer testing could introduce much-needed competition into what may be a stagnant procurement market, saving money in the long run.

  Examples

Vouchers

In Minneapolis, Metro Transit allows its guaranteed-ride-home vouchers to be used on Uber and Lyft. The policy did not require an agreement between the transit agency and ridesource companies, as commuters who take advantage of the service are merely required to submit a receipt of their ride. Metro Transit also initiated a pilot with carsharing nonprofit Hourcar that uses the regional transit fare card to access the vehicles.

Coordinating Organization

Kansas City’s transit agency issued a RFP to Bridj, a private shared-use provider, to analyze existing services and identify underserved areas where they would be interested in providing service, and at what cost.

Safety Measures

In Seattle, the city government acted to encourage safer behavior and reduce drunk driving by subsidizing certain Lyft trips taken on New Year’s Eve through use of a discount code.

2. Make development and street design support shared-use and transit

A future in which multimodal connections between transit and shared-use are seamless is a future in which physical connections between transit networks and the places people travel are also seamless.  

Carshare, ridesource, and bikeshare systems rely on a certain level of dense urban development to function. Ridesource companies do serve sprawling suburbs but they usually charge more for the service, as the lower density of potential riders reduces the incentive for drivers to operate in the area. As cities and transit agencies cooperate on building transit-friendly streets, investments in infrastructure that integrates shared-use options with traditional transit would diversify travel choices. Major transportation hubs such as train stations, airports, and bus terminals are ideal places to start. Cities and transit agencies can quickly demonstrate the ease of multimodal connections by moving bikeshare stations onto transit agency property, reserving nearby on- or off-street parking spaces for carshare vehicles, and clearly marking the presence of shared-use options through legible wayfinding.  

Several pioneering cities have begun to break down the institutional barriers between transportation and land-use planning by building street infrastructure that prioritizes transit. Some of the fixes are quite minor: exclusive bus lanes, signal priority at important intersections, queue-jump lanes that allow buses to move ahead of parallel traffic at an intersection, and bulb-outs that reduce the need for buses to move out of traffic to collect passengers. These innovations are becoming more common, but are not nearly as widespread as they need to be.  

In addition to these immediate actions, there is also a longer-term need to improve the way privately-owned land adjacent to transit is used in American cities. Cities can reform zoning codes to promote development near transit and eliminate rules that require developers to construct unnecessary parking. They could reward developers for building and accommodating shared-use infrastructure, such as bikeshare docks and parking spaces reserved for carshare vehicles, into new commercial and residential developments, as means of reducing costly publicly subsidized private car ownership. Just as environmental advocates have called for carbon-neutral construction, cities could require new developments to be VMT-neutral through mitigation strategies such as limiting parking and free transit passes for tenants.

Examples

Strategic Plan

In Los Angeles, LA Metro’s First and Last Mile Strategic Plan provides guidance on operations and street and station design, which supports seamless connections between transit and shared-use mobility options.

Zoning Petition

In Cambridge, the planning board recommended adoption of a City Council zoning petition that would set aside spaces for shared vehicles in municipal lots near commercial districts. 

Land Use

Santa Monica, California’s Land Use and Circulation Element (LUCE) General Plan is a merged transportation and land use plan that enumerates specific goals to encourage alternate modes of transportation, including generating zero net new vehicle trips by 2025 and reducing the city’s annual greenhouse gas emissions.

3. Ensure smartphone apps provide multimodal
directions and use real-time data

Smartphone apps have become central to urban travelers’ decisionmaking. With few exceptions, however, apps remain siloed by mode—a savvy traveler probably has on his or her smartphone separate apps for Uber, Lyft, carshare, bikeshare, and transit. Even Google Maps does not integrate all available modes into a particular set of directions.  

Trip-planning apps serve the public best when they offer directions the way users perceive of the transportation system: as a panoply of options. Issue RFPs for apps that provide seamless multimodal directions, and allow riders to make direct comparisons between shared-use providers.  

In particular, emphasizing the interoperability of bikeshare, carshare, ridesource, and buses or trains is key to encouraging the car-light lifestyles that shared-use innovations make possible.

Transit agencies must ensure the data used in transit apps is accurate and reflects reality. To that end, we encourage transit agencies to update their fleets to provide high-quality automatic vehicle location data, and to make such data available in a standardized format for app developers.  

In the future, multimodal apps could not only provide directions and compare options, but actively arrange connections between transit and shared-use services. For example, on a journey that involves a bus trip followed by a last-mile Uber connection, such an app could automatically “hail” an Uber car as the traveler’s bus approaches the stop. If multiple app users are aboard the same bus, their last-mile trips could be combined into one UberPOOL ride.

 
Examples

Trip Planning

The City of Los Angeles partnered with Xerox to developed a multimodal trip planning app that shows users how ridesourcing can provide first- and last-mile connections for transit trips in Los Angeles County. The app, called GoLA, displays multiple options with varying combinations of transit and shared-use, and compares them based on cost, time, and environmental impact. While the app doesn’t allow users to comprehensively compare their options, it nevertheless, represents an important step and could serve as a model for future trip planning apps.

Interface Integration

In Memphis, the transit authority recently announced a partnership with the app developer TransLoc to integrate Uber’s application program interface into TransLoc’s trip planning app. Users who search for transit directions on the app will see options that include trip segments taken via Uber. While also a good early iteration, this app funnels users to only one ridesourcing company rather than offering users a choice between several competing options.

4. Level the playing field through consistent fees and reasonable regulations

Cities must regulate all shared-use options in a consistent way to ensure public health and safety whether they are bikeshare companies, rideshare providers, taxis, or so-called “Transportation Network Companies.” By examining current taxi and for-hire vehicle regulatory regimes, cities can determine what purpose--and who--existing regulations are serving.  

While Uber and Lyft have been successful at providing the same services as taxis, they’ve done so without the strict regulations under which taxis operate. The growth in supply of shared-use options and their competitive pricing models has provided a public benefit by increasing access to these services.   Regulate to prioritize the public interest, consumer and worker safety and protection foremost. As long as these protections are in place, regulations will not stand in the way of market competition and entrepreneurial innovation. Such a regulatory stance creates an atmosphere in which providers can introduce new services to consumers who may or may not choose to use them.   

Regulations that must be applied consistently include pricing transparency, minimum licensing and insurance requirements, consistent rules regarding driver background checks, data reporting requirements, accessibility for people with disabilities, and vehicle inspection requirements. Rather than maintaining tight barriers to entry on conventional taxi services while allowing rapid proliferation of app-enabled for-hire vehicles, these types of services are essentially the same and should be treated accordingly.  

With the dramatic growth of for-hire vehicles, cities also must ensure that their streets are being used in the most efficient way possible by establishing reasonable fees on for-hire vehicles that articulate a transportation vision. These fees must fund efficient uses of streets that incentivize transit, bikeshare, high-occupancy vehicles, biking, and walking.

Examples

Infrastructure Marketplace

São Paulo is in the process of drafting regulations for Uber focused on accurately pricing publicly provided road infrastructure. São Paulo has proposed creating a marketplace in which for-hire vehicle providers would purchase kilometers from the city via an auction.

Multi-Modal Authority

Mexico City, as part of a suite of recently announced measures regulating the ridesourcing industry, will require Uber to contribute 1.5 percent of all revenue the company earns in Mexico to a new urban transportation fund. The government will also attempt to guarantee a certain level of service quality by mandating that Uber vehicles have a minimum retail price of 200,000 pesos (about $11,000).

Leasing Pilot

New York City’s For Hire Vehicle Transportation Study recommends leveling the playing field by equalizing contributions to the MTA between taxis and ridesourcing services, proposes accessibility and data-sharing requirements, and pushes NYC DOT to increase bus speeds. The city’s Taxi & Limousine Commission also recently passed the “Taxicab Leasing Pilot” allowing taxi owners and drivers to replace the 12-hour shift requirement and flat leasing fees with flexible hours and a farebox split, which is more in line with Uber and Lyft’s model.

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