Recommended
Policy
Framework:
Learn by Doing
Learn by Doing
Take Immediate Action to Implement Projects that
Benefit the Public and Maximize Mobility
Cities
and transit agencies cannot wait for the perfect data set or the ideal plan to
implement projects that take advantage of shared-use innovations. The material
benefits of immediate action are substantial, and there are steps cities and
transit agencies can take to integrate shared-use options into their
transportation policies right away. Through pilot projects, proof-of-concept
demonstrations, technological investments, and regulatory actions, the public
sector can take an iterative approach to integrating shared-use options before
embarking on more fundamental institutional changes.
- Open contracts to shared-use mobility providers to improve
existing services and control costs
- Make development and street design support shared-use and transit
- Ensure smartphone apps provide multimodal
directions and use real-time data
- Level the playing field through consistent fees and reasonable regulations
1. Open contracts to shared-use mobility providers to improve
existing services and control costs
Across the country,
transit agencies already pay private providers substantial sums to provide
vanpool programs, paratransit, and guaranteed-ride-home programs. When these
contracts expire and are rebid, enumerate specific performance goals and invite
new shared-use providers (especially ridesource companies) to submit bids. They
may not win, but their technological solutions developed through significant
consumer testing could introduce much-needed competition into what may be a
stagnant procurement market, saving money in the long run.
Examples
Vouchers
In Minneapolis,
Metro Transit allows its guaranteed-ride-home vouchers to be used on Uber and
Lyft. The policy did not require an agreement between the transit agency and
ridesource companies, as commuters who take advantage of the service are merely
required to submit a receipt of their ride. Metro Transit also initiated a
pilot with carsharing nonprofit Hourcar that uses the regional transit fare
card to access the vehicles.
Coordinating Organization
Kansas City’s transit agency issued a RFP to Bridj, a private shared-use provider, to
analyze existing services and identify underserved areas where they would be
interested in providing service, and at what cost.
Safety Measures
In Seattle,
the city government acted to
encourage safer behavior and reduce drunk driving by subsidizing certain Lyft
trips taken on New Year’s Eve through use of a discount code.
2. Make development and street design support shared-use and transit
A
future in which multimodal connections between transit and shared-use are
seamless is a future in which physical connections between transit networks and
the places people travel are also seamless.
Carshare,
ridesource, and bikeshare systems rely on a certain level of dense urban
development to function. Ridesource companies do serve sprawling suburbs but
they usually charge more for the service, as the lower density of potential
riders reduces the incentive for drivers to operate in the area. As cities and
transit agencies cooperate on building transit-friendly streets, investments in
infrastructure that integrates shared-use options with traditional transit
would diversify travel choices. Major transportation hubs such as train
stations, airports, and bus terminals are ideal places to start. Cities and
transit agencies can quickly demonstrate the ease of multimodal connections by
moving bikeshare stations onto transit agency property, reserving nearby on- or
off-street parking spaces for carshare vehicles, and clearly marking the
presence of shared-use options through legible wayfinding.
Several
pioneering cities have begun to break down the institutional barriers between
transportation and land-use planning by building street infrastructure that
prioritizes transit. Some of the fixes are quite minor: exclusive bus lanes,
signal priority at important intersections, queue-jump lanes that allow buses
to move ahead of parallel traffic at an intersection, and bulb-outs that reduce
the need for buses to move out of traffic to collect passengers. These
innovations are becoming more common, but are not nearly as widespread as they
need to be.
In
addition to these immediate actions, there is also a longer-term need to
improve the way privately-owned land adjacent to transit is used in American
cities. Cities can reform zoning codes to promote development near transit and
eliminate rules that require developers to construct unnecessary parking. They
could reward developers for building and accommodating shared-use
infrastructure, such as bikeshare docks and parking spaces reserved for
carshare vehicles, into new commercial and residential developments, as means
of reducing costly publicly subsidized private car ownership. Just as
environmental advocates have called for carbon-neutral construction, cities
could require new developments to be VMT-neutral through mitigation strategies
such as limiting parking and free transit passes for tenants.
Examples
Strategic Plan
In Los Angeles,
LA Metro’s First and Last Mile Strategic Plan provides guidance on
operations and street and station design, which supports seamless connections
between transit and shared-use mobility options.
Zoning Petition
In Cambridge, the
planning board recommended adoption of a City
Council zoning petition that would set aside spaces for shared vehicles in
municipal lots near commercial districts.
Land Use
Santa Monica,
California’s Land Use and Circulation
Element (LUCE) General Plan is a merged transportation and land use plan that
enumerates specific goals to encourage alternate modes of transportation,
including generating zero net new vehicle trips by 2025 and reducing the city’s
annual greenhouse gas emissions.
3. Ensure smartphone apps provide multimodal
directions and use real-time data
Smartphone
apps have become central to urban travelers’ decisionmaking. With few
exceptions, however, apps remain siloed by mode—a savvy traveler probably has
on his or her smartphone separate apps for Uber, Lyft, carshare, bikeshare, and
transit. Even Google Maps does not integrate all available modes into a
particular set of directions.
Trip-planning
apps serve the public best when they offer directions the way users perceive of
the transportation system: as a panoply of options. Issue RFPs for apps that
provide seamless multimodal directions, and allow riders to make direct
comparisons between shared-use providers.
In
particular, emphasizing the interoperability of bikeshare, carshare,
ridesource, and buses or trains is key to encouraging the car-light lifestyles
that shared-use innovations make possible.
Transit
agencies must ensure the data used in transit apps is accurate and reflects
reality. To that end, we encourage transit agencies to update their fleets to
provide high-quality automatic vehicle location data, and to make such data
available in a standardized format for app developers.
In the future, multimodal apps could not only provide directions and compare
options, but actively arrange connections between transit and shared-use
services. For example, on a journey that involves a bus trip followed by a
last-mile Uber connection, such an app could automatically “hail” an Uber car
as the traveler’s bus approaches the stop. If multiple app users are aboard the
same bus, their last-mile trips could be combined into one UberPOOL ride.
Examples
Trip Planning
The City of
Los Angeles partnered with Xerox to
developed a multimodal trip planning app that shows users how ridesourcing can
provide first- and last-mile connections for transit trips in Los Angeles
County. The app, called GoLA, displays multiple options with varying
combinations of transit and shared-use, and compares them based on cost, time,
and environmental impact. While the app doesn’t allow users to comprehensively
compare their options, it nevertheless, represents an important step and could
serve as a model for future trip planning apps.
Interface Integration
In Memphis, the transit
authority recently announced a partnership with the app developer TransLoc to
integrate Uber’s application program interface into TransLoc’s trip planning
app. Users who search for transit directions on the app will see options that
include trip segments taken via Uber. While also a good early iteration, this
app funnels users to only one ridesourcing company rather than offering users a
choice between several competing options.
4. Level the playing field through consistent fees and reasonable regulations
Cities
must regulate all shared-use options in a consistent way to ensure public
health and safety whether they are bikeshare companies, rideshare providers,
taxis, or so-called “Transportation Network Companies.” By examining current
taxi and for-hire vehicle regulatory regimes, cities can determine what
purpose--and who--existing regulations are serving.
While
Uber and Lyft have been successful at providing the same services as taxis,
they’ve done so without the strict regulations under which taxis operate. The
growth in supply of shared-use options and their competitive pricing models has
provided a public benefit by increasing access to these services.
Regulate
to prioritize the public interest, consumer and worker safety and protection
foremost. As long as these protections are in place, regulations will not stand
in the way of market competition and entrepreneurial innovation. Such a
regulatory stance creates an atmosphere in which providers can introduce new
services to consumers who may or may not choose to use them.
Regulations
that must be applied consistently include pricing transparency, minimum
licensing and insurance requirements, consistent rules regarding driver
background checks, data reporting requirements, accessibility for people with
disabilities, and vehicle inspection requirements. Rather
than maintaining tight barriers to entry on conventional taxi services while
allowing rapid proliferation of app-enabled for-hire vehicles, these types of
services are essentially the same and should be treated accordingly.
With
the dramatic growth of for-hire vehicles, cities also must ensure that their
streets are being used in the most efficient way possible by establishing
reasonable fees on for-hire vehicles that articulate a transportation vision.
These fees must fund efficient uses of streets that incentivize transit,
bikeshare, high-occupancy vehicles, biking, and walking.
Examples
Infrastructure Marketplace
São Paulo is in the process
of drafting regulations for Uber focused on accurately pricing publicly
provided road infrastructure. São Paulo has proposed creating a marketplace in
which for-hire vehicle providers would purchase kilometers from the city via an
auction.
Multi-Modal Authority
Mexico City, as part of a
suite of recently announced measures regulating the ridesourcing industry, will
require Uber to contribute 1.5 percent of all revenue the company earns in
Mexico to a new urban transportation fund. The government will also attempt to
guarantee a certain level of service quality by mandating that Uber vehicles
have a minimum retail price of 200,000 pesos (about $11,000).
Leasing Pilot
New York City’s For Hire Vehicle
Transportation Study recommends leveling the playing field by equalizing contributions to the MTA between taxis and
ridesourcing services, proposes accessibility and data-sharing requirements,
and pushes NYC DOT to increase bus speeds. The city’s Taxi &
Limousine Commission also recently passed the “Taxicab Leasing Pilot” allowing
taxi owners and drivers to replace the 12-hour shift requirement and flat
leasing fees with flexible hours and a farebox split, which is more in line
with Uber and Lyft’s model.
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